1. About Vela
Vela ("we," "us," or "our") operates the AI visibility platform and education programs available at purelyvela.com. Vela helps small businesses understand and improve their visibility across AI-powered search tools such as ChatGPT, Perplexity, Google AI, Bing Copilot, and similar platforms.
Vela is operated by Vela LLC, a Pennsylvania limited liability company. By using our service you are entering into a binding agreement with Vela LLC.
2. Eligibility
You must be at least 18 years old and have the legal authority to enter into contracts on behalf of yourself or your business to use Vela. By using the service you represent and warrant that you meet these requirements.
3. What We Offer
3.1 The Free Vela Score
Vela offers a free AI visibility audit — the Vela Score — based on information you provide and our analysis of your business’s public online presence. The free Vela Score includes an overall visibility score, the stage you fall into on the Vela spectrum, and a plain-language explanation of what it means. It is provided free of charge and is the entry point to our paid programs.
3.2 The Vela Cohort
Our primary paid offering is the Vela Cohort — a structured, six-week group education program that teaches small business owners how to improve their AI search visibility. The cohort includes self-paced video modules, downloadable action guides, and a series of live group calls. Cohorts run on fixed dates with a limited number of participant seats. The current cohort price is $997 per participant, payable in advance at enrollment.
3.3 Alumni Community
Cohort graduates may join the Vela Alumni Community, an ongoing membership offering continued resources, periodic score check-ins, platform updates, and peer support. The community is billed as a recurring monthly subscription (currently $29–$49/month) and may be cancelled at any time.
3.4 Re-Audit
Cohort graduates may purchase a one-time Re-Audit (currently $197), in which we generate a fresh Vela Score and updated recommendations reflecting changes since their original audit.
3.5 Future Offerings
Vela may introduce additional programs, products, or services over time. These Terms apply to all current and future paid offerings unless separate terms are provided at the point of purchase.
3.6 Informational Nature of the Service
Vela’s scores, curriculum, and recommendations are educational and informational in nature. They are based on information you provide and our analysis of current AI search visibility factors. Vela makes no guarantee that completing the cohort or following our recommendations will result in your business appearing in, or being recommended by, any AI search tool. Results vary based on factors outside our control.
4. Enrollment and Accounts
To enroll in the cohort or access paid materials you may need to provide account or contact information and access to a private curriculum workspace. You agree to provide accurate information and to keep any access credentials confidential. Curriculum materials, workspace links, and call recordings are for your individual use only and may not be shared, resold, or redistributed. Notify us immediately at contact@purelyvela.com if you suspect unauthorized access.
5. Payment Terms
All payments are processed securely through Stripe. Cohort enrollment and Re-Audit purchases are one-time charges billed in advance. The Alumni Community is billed as a recurring monthly subscription that automatically renews until cancelled. By providing your payment information you authorize Vela to charge your payment method for the applicable fees. All fees are in US Dollars.
Vela reserves the right to change prices for future cohorts, memberships, or offerings. Any price change applies only to purchases made after the change takes effect — it does not affect a cohort or membership term you have already paid for.
6. Cancellation and Refunds
Refund eligibility is described in full in our Refund Policy. In summary: cohort enrollments are refundable within a limited window near the start of the program; the Alumni Community may be cancelled at any time and remains active through the end of the current billing month; and Re-Audits are non-refundable once delivered.
7. Participant Conduct
The cohort is a shared, small-group environment. You agree to engage respectfully with other participants and the Vela team. We reserve the right to remove any participant whose conduct is abusive, disruptive, or harmful to other members, without refund where the removal results from a material violation of these Terms.
8. Intellectual Property
All curriculum, videos, action guides, written materials, the Vela Score methodology, and the design and content of the Vela platform are owned by Vela LLC and protected by intellectual property laws. Your enrollment grants you a personal, non-transferable license to access and use these materials for your own business. You may not copy, record, redistribute, resell, or publicly share any program materials without written permission.
You retain ownership of all business information you submit to Vela. By submitting it you grant Vela a limited license to use that information solely to provide the service to you.
9. Prohibited Use
You agree not to:
- Use the service for any unlawful purpose or in violation of any regulations
- Share, resell, record, or redistribute cohort materials, recordings, or workspace access
- Submit false, misleading, or inaccurate information about your business
- Attempt to reverse engineer, scrape, or extract data from the platform
- Use the service in any way that could harm or disable the platform
- Attempt to gain unauthorized access to any part of the service
10. Disclaimer of Warranties
THE SERVICE AND ALL PROGRAMS ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. VELA DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE. VELA EXPRESSLY DISCLAIMS ALL WARRANTIES INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
11. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, VELA LLC, ITS OWNERS, OFFICERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE SERVICE OR PARTICIPATION IN ANY PROGRAM.
IN NO EVENT SHALL VELA’S TOTAL LIABILITY TO YOU EXCEED THE AMOUNT YOU PAID TO VELA IN THE TWELVE MONTHS PRECEDING THE CLAIM.
12. Indemnification
You agree to indemnify, defend, and hold harmless Vela LLC and its owners, officers, employees, and agents from any claims, damages, losses, costs, and expenses arising from your use of the service or your violation of these Terms.
13. Governing Law
These Terms are governed by the laws of the Commonwealth of Pennsylvania. Any disputes shall be resolved in the state or federal courts located in Chester County, Pennsylvania.
14. Changes to Terms
We may update these Terms at any time. We will notify you of material changes by email or by posting a notice on the platform. Continued use after changes take effect constitutes acceptance.
15. Contact
Questions about these Terms: contact@purelyvela.com · Vela LLC, West Chester, Pennsylvania
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