Privacy Policy

1. Information We Collect

1.1 Information You Provide

• Business information: Business name, type, city, state, website URL, phone number, and address
• Audit responses: Your answers to our AI visibility assessment questions
• Account information: Name, email address, and password when you create an account
• Payment information: Billing details processed securely through Stripe — we do not store your full card number
• Communications: Any messages you send us via email or support channels

1.2 Information Collected Automatically

• Usage data: Pages visited, features used, time spent, and navigation patterns
• Device information: Browser type, operating system, device type, and screen resolution
• IP address and approximate location
• Cookies and similar tracking technologies as described in Section 5

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the Vela platform and audit service
• Generate your AI visibility audit report and recommendations
• Process payments and manage your subscription
• Send you monthly audit reports and account notifications
• Respond to your questions and provide customer support
• Analyze usage patterns to improve our product
• Comply with legal obligations

We do not sell your personal information to third parties. We do not use your information to serve you third-party advertisements.

3. How We Share Your Information

• Service providers: Stripe (payments), Supabase (database), and email delivery services — contractually bound to protect your data
• Legal requirements: We may disclose information if required by law or court order
• Business transfers: If Vela is acquired, your information may be transferred — we will notify you before this occurs
• With your consent: We may share information in other ways with your explicit permission

4. Data Retention

We retain your account information and audit data for as long as your account is active. If you cancel, we retain your data for 90 days before permanent deletion in case you wish to reactivate.

5. Cookies

Vela uses cookies to operate the platform, remember preferences, and analyze usage. Essential cookies are required for the service to function. You can control non-essential cookies through your browser settings.

6. Data Security

We implement industry-standard security measures including encryption in transit and at rest, secure password hashing, and access controls. No method of transmission over the internet is 100% secure.

7. Your Rights

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Portability: Request your data in a portable format
• Opt-out: Opt out of marketing emails at any time via the unsubscribe link

To exercise any of these rights, email us at contact@purelyvela.com. We will respond within 30 days.

8. Children's Privacy

Vela is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at contact@purelyvela.com.

9. California Privacy Rights (CCPA)

California residents have additional rights under the CCPA including the right to know what personal information is collected, the right to delete it, and the right to opt out of sale. Vela does not sell personal information. Contact us at contact@purelyvela.com to exercise your California privacy rights.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by email at least 30 days before changes take effect.

11. Contact

Privacy questions: contact@purelyvela.com · Vela LLC, West Chester, Pennsylvania